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Read e-book online 2011 AMA Winter Educators’ Conference: Marketing Theory and PDF

By Raji Srinivasan, Leigh McAlister

ISBN-10: 0877573441

ISBN-13: 9780877573449

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Among the retained variables after controlling for multicollinearity, “Fun and excitement” has the largest inverse relationship with self-perceived age. Next come health level, time out of home and sociability. , Barrett 2003; Gwinner and Stephens 2001; Markides and Boldt 1983; Mathur and Moschis 2005; Wilkes 1992). Based on a review of the relevant literature, studies this paper examines the multivariate relative importance of several antecedents of self-perceived age to better understand the consumer buying behavior of older consumers in Japan.

We also broadened the frameworks of Bettencourt (1997) and Groth (2005) to include voluntary helping behavior among consumers that is organizationally beneficial. References are available upon request. squares (OLS). 05) and the OLS estimates were nearly identical to the reported ML estimates. For further information contact: Carolyn A. O. edu 20 American Marketing Association / Winter 2011 EFFECTS OF MARKET ORIENTATION ON STUDENT SATISFACTION: THE STUDENT’S PERSPECTIVE Trang Phuc Tran, University of North Texas, Denton SUMMARY Introduction Institutions of higher education in American and around the world are under increasing pressure created by environmental changes.

Massiah, University of Central Florida, Orlando Jeffrey Allen, University of Central Florida, Orlando Zachary Johnson, University of Central Florida, Orlando Komila Kothari, University of Central Florida, Orlando SUMMARY Over the last 20 years, “citizenship-like behavior,” voluntary interpersonal behavior that benefits the organization, has generated great interest. Most research has related to organizational citizenship behavior (OCB), discretionary initiatives of employees engaged in prosocial work behaviors (see Lepine, Erez, and Johnson 2002).

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2011 AMA Winter Educators’ Conference: Marketing Theory and Applications by Raji Srinivasan, Leigh McAlister


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